Question
Portray this in a capital budgeting table format under these appropriate headings (cash flows at start, cash flows during life, cash flows at end) Kangaroo
Portray this in a capital budgeting table format under these appropriate headings (cash flows at start, cash flows during life, cash flows at end)
Kangaroo Airlines are going to apply an aggressive marketing campaign to launch the Skyliner planes. This campaign will involve numerous print, digital and various media advertisements including sponsorship of the Australian team at the Olympic games in Tokyo, and celebrity endorsements from Margot Robbie, Chris Hemsworth and Daniel Riccardo. Immediately, marketing costs will total $18 million. For the remainder of the project, marketing costs associated with the Skyliner planes will increase Kangaroo Airlines total marketing costs by $4million to $120 million per annum.
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