Question
Position is achieved through -Heavy spending on advertisement through appropriate media channels -Manipulation of the 4Ps marketing mix in order to expresses its value proposition
Position is achieved through
-Heavy spending on advertisement through appropriate media channels
-Manipulation of the 4Ps marketing mix in order to expresses its value proposition
-Unique features and capabilities of the brand
-An abundance of sales channels and highly capable sales personnel.
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Experiencing MIS
Authors: David M Kroenke, Randall J Boyle
6th Edition
0133939146, 9780133939149
