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Positioning is defined as: determining the easiest market segments for focused marketing efforts developing a market strategy to influence how a specific segment views the
Positioning is defined as:
determining the easiest market segments for focused marketing efforts
developing a market strategy to influence how a specific segment views the company
developing specific variations of a product to fit each segment
jostling for market position with other corporations in the industry
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Contemporary Project Management
Authors: Timothy Kloppenborg
3rd edition
1285433351, 978-1285433356
