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Positioning / Strategic Marketing Purpose The Positioning tutorial shows the basic concept of positioning segmentation and differentiation in a didactical and entertaining way. Instructions Step

Positioning / Strategic Marketing

Purpose

The Positioning tutorial shows the basic concept of positioning segmentation and differentiation in a didactical and entertaining way.

Instructions

Step 1: Read the article on Segmentation

Segmentation, Target Market Selection, Positioning (HBS, 2006)

Step 2: Introductory Animation on Positionning by IE Publishing

Watch the animation on positioning.

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