Positioning Your I-Brand - For this assignment, you are to develop a brand concept for one of the most important brands you will ever have responsibility for: yourself. To begin, watch the three videos in this module: Writing a mission statement(Link will open in this tab.); Positioning and brand equity(Link will open in this tab.); and Three questions you need to ask(Link will open in this tab.). Then, read Keller, Sternhall & Tybout (2002): Three Questions You Need to Ask About Your Brand(Link will open in this tab.). Finally, based on the videos, the reading, and our class discussions about positioning, develop a 1-2 page (no words limit ) positioning plan for your professional self as a brand. Your plan should include:

1. 1. A mission statement
   2. Your target market
   3. Your competitive frame of reference
   4. Your points of parity
   5. Your points of difference
   6. A positioning statement

For this assignment, you may use any outside resources you wish, including your classmates, others who know you well, the career center or LinkedIn Learning (FREE to New York Tech students), as long as you write the assignment yourself. The assignment must be professional in appearance and clearly formatted (2 points), and the grammar and spelling must be perfect (2 points). You are encouraged to make an appointment with the New York Tech writing center and to use Grammarly.com. In your assignment, it should be clear to me that you understand the branding theory behind each of the elements of the assignment and have applied it to developing a consistent and convincing branding plan for yourself.

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