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Positive content is more likely to rank online if it a. uses the keywords over and over again b. has a large amount of links

Positive content is more likely to rank online if it

a. uses the keywords over and over again

b. has a large amount of links from reputable, powerful sites that also mention the branded keywords a company wishes to rank for

c. doesn't really serve a purpose other than to outrank the negative content

d. it is written by employees rather than a PR agency

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