Post a unique link to an article, blog, video, rss feed, etc., that examines how JC Penney is doing today. This link must have been published after the 2012 announcement of the strategic change.

Was their 2012 strategy successful?

What has JC Penney done since 2012 to change their financial performance?

Do you think JC Penney will be able to improve their performance?

Use your link(s) to help support your answers.

*** here is a video on JCP's rebranding effort https://www.youtube.com/watch?v=tvAaYv_Bzko