Post- apartheid South Africa presents a great challenge to international firms seeking to do business in the Outside of the major cities the infrastructure is not well developed. Many poor people living in the townships lack transportation, electricity, and refrigeration. That makes food shopping difficult. The income disparity between people living in the townships and people in the cities is huge. Infrastructure development and supply chains present serious challenges to firms entering the market. Some multinational firms have struggled to enter the market, but there is a growing domestic movement towards self-reliance and entrepreneurship. These two cases point to opposite extremes in the marketplace. Walmart is the world's largest retailer but, as we've already seen, they have struggled in many markets. Awethu has taken on the extraordinary challenge of developing South African businesses, especially those coming from the townships and the most economically disadvantaged areas. What is Awethu doing right? What is the source of their success? How does culture play a role? What could Walmart learn from them? What has been Walmart's biggest problem doing business globally? How does culture factor into the success or lack thereof for these two companies? How have the aligned themselves with South African culture