Post: Choose a product that you use regularly, are brand loyal to, and where price changes have not led you to consider an alternative product. Conduct a competitive analysis selecting two direct and two indirect competitors for the same or similar product. Report your findings as to the difference in price, and if appropriate, the unit size of the other options. Explain the driving factor for your loyalty to your chosen product. Focus on what drives consumer decision-making. Is it price, quality, convenient access? This assignment puts you in the consumer behavior seat and prods you to think about what spurs you to buy? As you complete this Discussion Question, begin thinking about the product or service you will be promoting. What is important to your target market?" Cite the company websites or articles where you gathered your information and be sure to provide a link or upload the article, and properly cite it in your post, also include an in-text citation from the textbook that further supports your content demonstrating that you are reading and can apply course principles to the discussion, using APA formatting.