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Posters.com is a small Internet retailer of high-quality posters. The company has $790,000 in operating assets and fixed expenses of $156,000 per year. With this

Posters.com is a small Internet retailer of high-quality posters. The company has $790,000 in operating assets and fixed expenses of $156,000 per year. With this level of operating assets and fixed expenses, the company can support sales of up to $4,600,000 per year. The companys contribution margin ratio is 11%, which means that an additional dollar of sales results in additional contribution margin, and net operating income, of 11 cents.

Required:

Complete the following table showing the relation between sales and return on investment (ROI). (Round your percentage answers to 2 decimal places.)

Sales Net Operating Average Operating ROI
Income Assets %
$4,100,000 $295,000 $790,000 %
$4,200,000 $790,000 %
$4,300,000 $790,000 %
$4,400,000 $790,000 %
$4,500,000 $790,000 %
$4,600,000 $790,000 %

What happens to the companys return on investment (ROI) as sales increase?

Increases
Decreases

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