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Posters.com is a small Internet retailer of high-quality posters. The company has $1,000,000 in operating assets and fixed expense of $150,000 per year. With this

Posters.com is a small Internet retailer of high-quality posters. The company has $1,000,000 in operating assets and fixed expense of $150,000 per year. With this level of operating assets and fixed expenses, the company support sales of up to $3,000,000 per year. The company’s contribution margin ratio is 25%, which means that an additional dollar of sales results in additional contribution margin, and net operating income, of 25 cents.

A family friend has asked your help in analysing the operations of three anonymous companies operating in the same service sector industry. 

Supply the missing data in the table below.






Company


A

B

C

Sales

$9,000,000

$7,000,000

$4,500,000

Net operating income

$ ?

$280,000

$ ?

Average operating assets

$3,000,000

$ ?

$1,800,000

Return on investment (ROI)

18%

14%

?

Minimum required rate of return




Percentage

16%

?

15%

Dollar amount

$ ?

$320,000

$ ?

Residual income

$ ?

$ ?

$90,000

 

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