Question
Posters.com is a small Internet retailer of high-quality posters. The company has $800,000 in operating assets and fixed expenses of $159,000 per year. With this
Posters.com is a small Internet retailer of high-quality posters. The company has $800,000 in operating assets and fixed expenses of $159,000 per year. With this level of operating assets and fixed expenses, the company can support sales of up to $5,300,000 per year. The companys contribution margin ratio is 8%, which means that an additional dollar of sales results in additional contribution margin, and net operating income, of 8 cents. Required: 1. Complete the following table showing the relation between sales and return on investment (ROI) (rounded)
1) Sales Net operating income Average operating R01
$4,800,000 $225,000 $800,000 ?
$4,900,000 ? $800,000 ?
$5,000,000 ? $800,000 ?
$5,100,000 ? $800,000 ?
$5,200,000 ? $800,000 ?
$5,300,000 ? $800,000 ?
2) what happens to the companys return on investment (ROI) as sales increase?
Increases or decreases?
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