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Potential buyers within a market segment should be: Multiple Choice able to provide significant product synergies. similar in terms of the advertising media used. similar
Potential buyers within a market segment should be:
Multiple Choice
able to provide significant product synergies.
similar in terms of the advertising media used.
similar to those from different segments.
familiar with the product but not yet brand loyal customers.
cannibalized from competitors' customers.
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Information Technology Project Management
Authors: Kathy Schwalbe
6th Edition
978-111122175, 1133172393, 9780324786927, 1111221758, 9781133172390, 324786921, 978-1133153726
