____ potential refers to the total number of units of a product that could possibly be sold by all companies doing business in a specific international market.

	1.	Horizontal
	2.	Environmental
	3.	Market
	4.	Vertical
	5.	Sales

In the _____ stage of the product life cycle, sales gradually increase, as do profits, which often are losses in the early part of this stage.

	1.	growth
	2.	decline
	3.	commercialization
	4.	maturity
	5.	introduction