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Pottery Barn and Sherwin - Williams created an exclusive line of paints that they promoted on Pottery Barn s website as complementary to its furniture.

Pottery Barn and Sherwin

-

Williams created an exclusive line of paints that they promoted on Pottery Barn

s website as complementary to its furniture. This is an example of Multiple Choice partner branding. co

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branding. dual branding. brand extension. brand revitalization.

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