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Powerade wants to increase its market share in the sports drink industry from 23 share points to 27 share points. Currently, the total sports drink

Powerade wants to increase its market share in the sports drink industry from 23 share points to 27 share points. Currently, the total sports drink marketing effort totals $40,000,000. Using the competitive parity budgeting model, how much additional money (over and above a market share maintenance budget) must Powerade spend in order to achieve its goal?

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