Powerful Portable Computer Designs (PPCD) is trying to design a powerful, portable computer targeted toward quality managers. They have surveyed a panel of quality managers and have found that the characteristics that are important to such managers are: speed, active memory, portability, reliability, and price. PPCD has two different models that they had the panel to rate. The relative importance percentages and ratings are shown in the table in spreadsheet C03-Data.xlsx on the Student Companion Site. Calculate the relative performance and weighted customer perceived value (CPV) of each pilot computer product. Which one should PPCD scale up for full production? If they wanted to produce the other design as a backup, which one characteristic of the second best computer should they try to enhance?

Attribute Speed Active memory Portability Reliability Price Relative Importance Computer A 20% 25% 15% 30% 10% 7.5 8.5 6.5 9.1 3.1 Computer B 7.8 8.0 5.3 8.8 5.2