Pre-assigned groups will choose one of the following content amplification strategies or tools. Student groups will research and learn about the strategy/tool and prepare a presentation for class. Grade out of 100 marks (20% of your course grade). The presentations are to address the following aspects of the strategy/tool: Definition and description of the strategy/tool and its capabilities and functions. Demonstration (if applicable) of the tool - show the interface and its main functions. Describe use cases for content promotion and amplification; include 2 examples of how brands are using it for such. Speak to best practices and audience targeting and reach capabilities. Be creative and interactive with the presentation; not to exceed 13 minutes. Redditt Quora Buzzsumo Taboola Infographics Memes Stories (Instagram, Facebook, Snapchat stories) User generated content Employee amplification Live Video Podcasts TikTok