1. Precautions and procedures can be implemented to minimize the effects of the various types of errors. Discuss controls that may be implemented to minimize errors on the part of both interviewer and respondent??
2. What are some key mistakes to avoid in wording questions for use in a business research survey?
3. What might you say to a manager that said "you can't possibly learn anything from sampling only 100 users out of our 5,000 customers"?
4. Why might a customer choose to do a survey with a fairly high margin of error? Why wouldn't they always want to have a very small margin of error in their surveys?
5. Name three unintentional errors that could be introduced into a survey?