Precision Planting and Gardening

Cory made money in high school by cutting lawns, mulching gardens, planting bushes and shrubs, trimming and maintaining landscaping, and other lawn and garden jobs. He loves working outdoors and he especially loves gardening. When he graduated from high school he decided to forgo college. Instead, he opened his own lawn and garden business, which he named Precision Planting and Gardening.

Business has been good, but not great. Most of his previous customers retained him to work on their lawn and gardens since he graduated from high school. However, Cory understands the need to grow his business. He recently created a website for his business, with photos of completed jobs, testimonials, phone numbers, and lists of services that he offers. His site also allows visitors to use search terms and phrases to find different pages and information on the site. He recently did some investigating and discovered that the most often used internal search term on his website was "lawn repair."

Cory is a long-time friend of your family. He asks you for help in conducting a focus group study.

Answer the following questions.

1)Would a focus group be a good way to understand why the most searched term is "lawn repair"? Why or why not?

2)Who would be the population for Cory's focus group?

3)How could snowball (referral) sampling be used in this situation?

4)Should the focus group be held online or in person? Why? (Be specific and weigh the pros and cons of each)