1. Pre-COVID, what are the main features of the industry and which elements from an external analysis are the key drivers of profitability?
2. How and why has COVID affected the profitability of the industry? Was it transient, or more durable? Why do you think this?
3. How has COVID affected (or not) the industry going forward, and in particular how will it change which firms will be successful and which won't?

Select a narrow industry. If you are given a very broad industry (e.g., Transportation), there may be sub-industries with very different experiences (e.g., bicycles vs. commercial freight vs. ride-sharing).

My main question for this assignment is should I focus onfranchise restaurants,local restaurants, orthe restaurant industry in general when doing my external analysis?