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Predicting a next purchase by an existing customer can be improved using Collaborative Filtering and/or a predictive clustering model. Briefly discuss: 1. one similarity and
Predicting a next purchase by an existing customer can be improved using Collaborative Filtering and/or a predictive clustering model. Briefly discuss: 1. one similarity and one difference between these 2 approaches 2. a developed persona for a customer could help both of these approaches.
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