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+ Preference Matrix Problem 3. The following table shows the performance criteria, weights, and scores (1 = worst, 10 = best) for a new
+ Preference Matrix Problem 3. The following table shows the performance criteria, weights, and scores (1 = worst, 10 = best) for a new thermal storage air conditioner. If management wants to introduce just one new product and the highest total score of any of the other product ideas is 800, should the firm pursue making the air conditioner? Score Performance Criterion Weight 5 Market potential 10 Unit profit margin 30 8 Operations compatibility Competitive advantage Investment requirements Project risk 215 20 10 25 7 3 10 4
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Effective small business management An Entrepreneurial Approach
Authors: Norman M. Scarborough
10th Edition
132157462, 978-0132157469
