Premise:After deciding to withdraw completely from the golf equipment market, Nike believes a broader market and a natural brand extension can be found in the energy bar market. This is an idea that has been brought up before, but was never fully followed up on. Many managers have wondered why they have not pursued this concept before, preferring the company focus on "fitness" rather than "sports."

You have been asked to provide some answers regarding the initial marketing plan being crafted for this undertaking's initial release in the mainland United States.

One of the questions is....

PRODUCT:

What will differentiate Nike's energy bar from the competing energy bars already in the market? What gaps will it fill in the existing market; i.e., why is this idea good from a marketing perspective?What value would this product bring to the market? A SWOT analysis of this product would be a good thing to include here.