Prepare a marketing budget. Be sure to show how you:

( a ). Break down the costs involved in each stage of your advertising plan. This will help you determine your exact financial needs for thorough marketing and advertising of your products.

( b ). break down costs depending on the media you’re using for advertising, such as social media campaigns or paid online ads, and include a budget for initial promotional activities when you first launch your products, as well as for continued advertising once you have established yourself in the market.

( C ). Develop a month-by-month schedule of what you plan to spend on marketing. Also, include a “red light” decision point. For each activity, establish a metric that tells you to stop if it’s not generating sufficient return on investment (ROI).