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Prepare a presentation and written report to the management team of Cynthia' {CC} Ltd, advising on the Suitability of their customer protability analysis management action
Prepare a presentation and written report to the management team of Cynthia' {CC} Ltd, advising on the Suitability of their customer protability analysis management action required. Your report stream: (a) (b) {d} Summarise the advantages and disadvantages of tracing corporate sustaining individual customers and advise whether CC should trace their corporate sustaini to individual customers for decisions about the 'hiring and firing" of customers. Assuming that the information in the Customer Protability Analysis {table I) on reliable data= advise the CC management team what they should do {ifanylhin each of their 3 current customers. Prepare an estimate of the likely first and second year customer comribuiio prospective Kiwi ICycles account: based on the estimates provided by Polly and t burden rates provided by Simon. Also, on the basis of these estimates: and 3 factors you think may be relevant make recommendations: stating your r regarding whether this customer account should be pursued Dudine any potential weaknesses of the Customer Profitability Analysis prod Simon, suggest how it could be improved and describe any further customer ac measures that you believe the CC management team might nd useful
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