Prepare a product-by-value analysis for the following products, and given the position in its life cycle, identify
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Question:
Prepare a product-by-value analysis for the following products, and given the position in its life cycle, identify the issues likely to confront the operations manager, and his or her possible actions. Product Alpha has annual sales of
500
units and a contribution of
$3,000
per unit; it is in the introductory stage. Product Bravo has annual sales of
1,750
units and a contribution of
$3,500
per unit; it is in the growth stage. Product Charlie has annual sales of
3,500
units and a contribution of
$2,250
per unit; it is in the decline stage.
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