Prepare a strategic marketing plan for new customer acquisition through improved service at Commercial bank Ceylon PLC. 1. Justify the topic "new customer acquisition through improved service" through a market audit both internal and external. 2. Propose two innovations or improvements and through a BSC select the best innovation that would fit the business strategy. Justify the selected segment in order to proceed 3. Product / Brand Positioning - How the product / brand will be positioned in the identified market space - Explain the key value drivers for your brand for it to be successful 4. Value proposition canvas (VPC) - Prepare an annotated Value Proposition Canvas that evaluates the offer to achieve the objectives for the selected innovation/improvement 5. Budgeting and setting timelines - Use appropriate frameworks and models to formulate budgets and timelines. 6. Control Measures - Specify how best the ROI for the organisation will be impacted, accounting for the incremental sale and bottom-line growth of the business.