PREPARE an article, which you will post on LinkedIn, where you will demonstrate your thought leadership by discussing personalized marketing and sales tools:

• Discuss why organizations need to consider the formalization of processes to ensure that communication is sufficient and effective.
• Discuss why sales and marketing need to work together not only to understand customer's needs, but also to create an environment where the value proposition can be communicated.
• Discuss why cooperation and the development of people, skills, and knowledge are essential to success.
• Explain how process alignment relates to lead generation and the sales funnel pipeline.