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Prepare at least 3 relevant perceptual maps for the chosen segment for PUMA (Athletes from Generation Z and the urban millennial generation) and where the
- Prepare at least 3 relevant perceptual maps for the chosen segment for PUMA (Athletes from Generation Z and the urban millennial generation) and where the axes can be by characteristics, by benefits and even by values (Include 4 competitors at least)
- Choose a final perceptual map and explain why it makes it unique in the segment you decided on.
- Fully generate the positionign statement
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Introduction to Management Science
Authors: Bernard W. Taylor
11th Edition
132751917, 978-0132751919
