1. What is competition like in this industry? What do we learn about the nature and strength of the competitive pressures Sirius XM faces from doing a five-forces analysis of each segment?

2. What do you see as the key success factors for this industry?

3. What forces are operating in the online auction macro-environment that have the power to alter the nature and structure of competition in the industry?

5. What does a SWOT analysis reveal about Sirius XM’s situation? Just how attractive is the company’s situation and position?

6. What is your assessment of Sirius XM’s financial performance and financial condition? Is the company in good financial shape? Why or why not? Please use the summary of financial ratios in Chapter 4 to guide your calculations and support your assessment of the company’s financial performance.

9. How might this company expand? What are its limitations?

10. Based on your analysis of the industry and eBay’s situation, what problems and issues do Sirius XM’s top management need to address? Which ones are top priorities? Which are low priorities?

11. What actions would you recommend to the CEO to improve the company’s competitive position, especially its international operations, and its long-term financial performance?

Prepare Case 11: Sirius XM Satellite Radio Inc. in 2014: On Track to Succeed after a Near-Death Experience? page c-158.