Prepare EFE and Competitive profile matrix for Hershey Company. Use Mars and Nestle for competitors in the CPM.

 

Using the EFE and CPM data, as well as your own analysis, describe how Hershey is responding to its external environment, including its direct competitors. Make sure to use important details of from your EFE and CPM results and your critical reflections to draw conclusions

Please, include at least one citation.

 

External Factor Evaluation Example

 

 

CPM Example

 

Table 3-9 EFE Matrix for a Local 10-Theater Cinema Complex (1 of 2) Key External Factors Weight Weighted Score Rating Opportunities 1. Two new neighborhoods developing within 3 miles 0.09 1 0.09 2. TDB University is expanding 6% annually 0.08 4 0.32 3. Major competitor across town recently closed 0.08 3 0.24 4. Demand for going to cinemas growing 10% 0.07 2 0.14 5. Disposable income among citizens up 5% in prior year 6. Rowan County is growing 8% annually in population 7. Unemployment rate in county declined to 3.1% 0.06 3 0.18 0.05 3 0.15 0.03 0.06