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Prepare for the Alaska Airlines case discussion. Then share your opinion before we discuss the case in class by doing the following: Part 1. In
Prepare for the Alaska Airlines case discussion. Then share your opinion before we discuss the case in class by doing the following: Part 1. In one brief paragraph, answer the questions in Part 1 of the case: Do you believe Alaska's introduction of the Saver Fare was a good strategic move? That is, will it attract customers who might normally fly on low-cost carriers and improve Alaska's profitability? Why? Part 2. In one brief paragraph, answer the questions in Part 2 of the case: What strategic avenue might be most promising for Alaska to mitigate its Covid related losses and be even stronger after the pandemic? Why? Your response will be graded as "complete" if it is posted on time and if it demonstrates a good-faith effort to answer the discussion questions, regardless of whether it is correct. Your response will be graded as "incomplete" if it is late or missing or if it demonstrates carelessness or lack of effort (e.g., a response that is banal or totally lacking in substance). "Complete" discussion grades count toward your class contribution. Also, review your classmates' responses to see which opinions you agree or disagree with. Like the responses you agree with
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