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PREPARE FOR THE ASSIGNMENT: PART 1: Choose any specific B2B business and pretend that you are a new seller that was just hired by that
PREPARE FOR THE ASSIGNMENT: PART 1: Choose any specific B2B business and pretend that you are a new seller that was just hired by that company as a new business development rep (BDR). Your role is to cold contact potential customers in order to generate interest in your business. PART 2: Assume you are an account manager for a new kid's apparel line which you are hoping to sell within Walmart. Use LinkedIn to find someone who would be a good contact within Walmart to talk to, like a buyer, assistant buyer, account manager, Vice President, or merchandising manager over apparel or clothing. (You are NOT going to really contact this person). Review the 3 x 3 method in Chapter 7. ASSIGNMENT: In a Word or pdf document, answer the following questions. WRITE THE QUESTION AND THEN YOUR ANSWER. PART 1: 1. Create a word-for-word phone prospecting script to use when talking to a potential customer for the first time. 2. Create an email that could be sent to a potential customer for the first time. PART 2: 1. What is the name and title of the person you identified at Walmart? 2. Using the 3 x 3 method, write the three talking points that you could use to personalize a video message to the person you identified at Walmart. 3. Write a sentence for each talking point that demonstrates how the talking point could be used to personalize a message when you reach out to the prospect. For example, "Dave, I read the press release about the merger with Johnson, Inc. This seems like an exciting move for your company." O
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