Preparing a Destination Marketing Plan

Niche: Cultural Tourism

Destination: Thailand

Reference: Ansoff's Model

https://www.ue.wroc.pl/p/aktualnosci/2014/Ansoff_Matrix_1_1.pdf

Based on the niche identified use Ansoff's model to describe your marketing strategy and provide a background to the series of actions that you will be taking to establish the niche in the destination

Name five (5) strategic actions that will be taken to execute your marketing strategy

For each strategic action listed, briefly explain why you chose this action and what you hope to achieve by implementing this action.

Identify the stakeholders that will be involved in executing each strategic action chosen

Include a timeline and a monitoring mechanism for measuring the achievement of each of the strategic actions chosen. Targets (goals) would be useful measures

Please include reference and in-text citation wherever possible.