Present a critical strategic analysis of the following business activity: Shell selling North Sea assets to Chrysoar.

The following structure is required: Introduction to the report An evaluation of the relevant levels of strategy A critical evaluation of the key stakeholders External Analysis - using PESTEL to identify and explore key trends Industry Analysis - using 5 Forces to critically analyse the relevant industry factors Conclusion It is important that attention be focused on a strategic appraisal of the company as opposed to providing lots of interesting facts over what interests you or what you find on the internet. Assessment will focus on students' abilities in applying strategic models and frameworks in a coherent manner that enables them to develop a clear strategic view of the strategic position being studied. You do not need to reference many academic sources (but some are expected) in this element of the assessment, but you must reference sources of company or market information.

News & Web Links The links below provide some starting points but students MUST add their own detailed research to develop the analysis:

http://www.bbc.co.uk/news/business-38807175 https://www.theguardian.com/business/2017/jan/31/shell-sells-north-sea-oil-gas-fieldschrysaor-linda-cook

http://www.shell.com/about-us/who-we-are.html http://www.telegraph.co.uk/royal-dutch-shell/