Present an idea for a new initiative, program, or policy to C-Level management in the form of a single page executive summary. The executive summary is a bird's eye overview of a proposal that includes your idea and reasoning, with all the decision making information that an executive would need to sign off on the project. You will need to gain the interest of your audience using memorable content and strong document design. Your end goal is to request and secure an in-person meeting, which will come in the form of a presentation in Module 3.

Assignment Prompts

You have a new initiative, program, or policy for which you would like approval from your current employer. The hypothetical audience will be your company's C-Level team. You may choose a previous company you worked at or even one you hope to one day.

Your executive summary should include an outline of your idea. You should address why the idea matters,  the end goal, your approach to enacting the idea, and who would benefit.

Executive summaries include (in order):

Problem statement and brief description; 

Objective statement (quantifiable goal you aim to achieve); 

Solution/outline of actions required to achieve objective (the plan); 

Benefits of your proposal (why your idea is the best way to solve the problem); 

Credibility about why you are objectively qualified to execute this proposal.