PRESENTATION CONTENT

You are part of a market research team that is responsible for presenting research on one of the following scenarios. You are seeking to present your analysis and any possible recommendations based on your research.

Scenario 1: You are community managers for a consumer-focused company - Flair Airline . Your company is looking to launch a new product (use an existing product but you can pretend it hasn't been launched yet) and wants to create some buzz one social media. Present your social media strategy in generating organic awareness for the product. You are presenting results to your Marketing Director.