pressure to respond to the local market, while at the same time, respond to pressure for cost reductions. The combination of these pressures makes it really important to think about how we want to price and position our beer.

Jeff

Brandon Doty, based on what we know

I think we should position our product as a mid$-$level beer to compete with other locally produced beers.

I think we should focus on being a low$-$cost product so that we can quickly get market share.

I think we should continue to position Endless Summer as a premium brand.