Pretend you are opening a graphic design/ social media/ marketing business to help content creators, businesses, and

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Question:

Pretend you are opening a graphic design/ social media/ marketing business to help content creators, businesses, and other creators.

1. in detail what type of customers a social media/ marketing/ graphic design company would bring in and how would they benefit from the company? (example: The target customers for We Can Do It Consulting are business owners, human resources directors, program managers, presidents or CEOs with 5 to 500 employees who want to
increase productivity and reduce overhead costs. Specifically, we specialize in consulting white
collar executives on office processes such as job tracking, production, getting the most out of
meetings, leadership, financial or hiring best practices, and other needs relevant to potential
customers who serve in a management role within small or large organizations that may be
bogged down by processes, bureaucracy, or technical experts with little leadership experience.
To capitalize on opportunities that are geographically close as we start and grow our business,
We Can Do It Consulting will specifically target executives within companies in the
manufacturing, automotive, healthcare, and defense industries. This will allow us to take
advantage of the company's close proximity to hospitals (one of the largest employers in the
region), automobile and vehicle parts factories, and government contractors supporting the
nearby former Air Force base, now an aviation technology center.)

2. what type of industry would this company be in? (example: We Can Do It Consulting will join the office management and business process improvement consulting industry. Generally, larger consulting firms, such as KEG Consulting, work with
international corporations while smaller consulting firms work with both large corporations and
smaller organizations, usually closer to home. Consulting firms structured like ours also have a
history of working with local, state, and federal government agencies. The consulting industry is
still recovering from the economic recession. It was hit hardest in 2009 when the industry shrank
by 9.1%. However, as the economy recovers, the industry is showing signs of growth. A recent
study stated that operations management consulting is projected to grow by 5.1% per year for
the next several years.)

3. how will the research & development of this new company help it become successful to compete with other companies similar to this one

(example: Research and Development
The company is planning to conduct the following research and development:


Create a custom technology solution for manufacturers of vehicles such as automobiles
or airplanes that helps better track each manufactured piece and its status in the
assembly process
 Determine the need for additional consulting services within our market related to tying
improved processes to opportunities for increased sales and promotion to potential
customers
 Find trends in software solutions that may provide potentially competitive automated
services in order to ensure We Can Do It Consulting continues to carefully carve its
niche in the marketplace)

4. how to sell this company? (example: Currently, the only person in charge of sales for We Can Do It Consulting is the business manager, Guy Champ. As profits increase, We Can Do It will look to add an employee to assist
with account management/coordination. This individual will also provide company social media
and online marketing support. The company will increase awareness to our targeted customers
through online advertising, proactive public relations campaigns, and attending tradeshows.)

5. how would this company be able to communicate with their customers?

(example: We Can Do It Consulting will communicate with its customers by:
 Meeting with local managers within targeted companies
 Using social media such as Twitter, YouTube, Facebook, and LinkedIn
 Providing contact information on the company website)

6. come up with a growth strategy.

(example: To grow the company, We Can Do It Consulting will do the following:
 Network at manufacturing, automobile industry, and healthcare conferences
 Establish a company website that contains engaging multimedia content about our
services
 As the business grows, advertise in publications that reach our target industries)