pretend you are starting a new business.

• Nail Salon

Marketing Objectives:

Define clear objectives that marketing efforts should directly achieve that include:

• Metric
• Deadlines
• Any context (geography, audience, etc.)

Examples:

• Increase awareness (weak, difficult to track)
• Generate leads
• Increase new customers
• Increase number of repeat customers
• Increase sales for specific product
• Increase email subscribers
• Increase store visits
• Increase social media followers / comments / shares
• Increase sales from existing customers
• Increase market share
• Increase sessions / unique visitors / page views / duration on site
• Decrease bounce rate

Ideal Customer:

First, you need to define the kinds of customers you want to attract.

Demographics

How would you describe them in terms of: Age, Gender, Family, Income, Occupation, Race

Geographic

Where do you live / work? Do you buy the product near/at work or home?

Interests

What do they like to watch/read/listen?

Where do they watch/read/listen to it?

What other interests do they have?

What are their thoughts on this product category?

Value Proposition:

The following is a simple framework for

• Problem: What is the problem your customer is trying to solve?
• Solution: How can your product solve that problem?
• Benefit: What will happen as a result of using your product?

All you marketing efforts should seek to communicate that this value proposition in some way.

Tactics:

Following are the most common types of marketing vehicles. Brainstorm what tactics make the most sense for your situation and on the first page.

Website

Purpose: Increase knowledge of products

Traditional Advertising (TV, Radio, Newspaper, Magazine, Out-of-Home)

Purpose: Increase awareness to a broader audience

Online Advertising (SEM, Social Media Advertising)

Purpose: Drive traffic to website

Email Marketing

Purpose: Develop an ongoing relationship

Social Media

Purpose: Develop an ongoing relationship

Collateral

Increase knowledge of products

Events

Purpose: Engage with customers; Positioning

Sponsorships

Purpose: Positioning

Roadmap:

Finally, use the chart on the 2nd page to outline all your tactics over the year.

• Budget: How much can you allocate for each tactic/month?
• Timing: When are you going to run each tactic?
• Metrics: What are you going to track to see if your marketing is working?

this should be in general any region in the states

pretend you are starting a new business Nail Sale Marketing Objectives: Define clear objectives that marketing efforts should directly achieve that include: . Men Desdines . Aty contest (oppy direcc) Examples Increase was a difficult to track) General Income . In her of repetendomen Increase sales for specific product Increase email us Irang wevy win Increase social medis followers/comment/shares In sales resisting customer market Tres sessions unique visites pageviews site Decree bonele Ideal Customer First, you need to define the kinds of customers you want to attract Demographics How would you describe them in terms of: Age, Gender Family,Income, Occupation, Race Geographic Where do you live work? Do you buy the product neat work or home Interests What do they like to watch readistent Where do they watch readisten to it? What other interests do they have? What are their thoughts on this product category? Value Proposition: The following is a simple tramework for . Problem What is the problems your customers in so Solution How can your product solve that protect Theme: What will happen as a result of using your product All you marketing efforts should seek to communicate that this value proposition in some way Tactics Following are the most common types of marketing vehicles. Brainstorm what tactics make the most sense for your situation and on the first page Website Purpose: Increase knowledge of products Traditional Advertising (TV, Radio, Newspaper, Magazine, Out-of-Home) Purpose Increase awareness to a broader udience Onine Advertising (SEM, Social Media Advertising Purpose: Drive traffic to website Email Marketing Purpose: Develop an ongoing relationship Social Media Purpose: Develop an ongoing relationship Collateral Increase knowledge of products Events Purpose: Engage with customers: Positioning Sponsorships Purpose: Positioning Roadmap Finally, use the chart on the 2nd page to outline all your tactics over the year Budget How much you allocate for each tactical Timing When are you going to reach Metrics What are you ring to track to see if you making a working? pretend you are starting a new business Nail Sale Marketing Objectives: Define clear objectives that marketing efforts should directly achieve that include: . Men Desdines . Aty contest (oppy direcc) Examples Increase was a difficult to track) General Income . In her of repetendomen Increase sales for specific product Increase email us Irang wevy win Increase social medis followers/comment/shares In sales resisting customer market Tres sessions unique visites pageviews site Decree bonele Ideal Customer First, you need to define the kinds of customers you want to attract Demographics How would you describe them in terms of: Age, Gender Family,Income, Occupation, Race Geographic Where do you live work? Do you buy the product neat work or home Interests What do they like to watch readistent Where do they watch readisten to it? What other interests do they have? What are their thoughts on this product category? Value Proposition: The following is a simple tramework for . Problem What is the problems your customers in so Solution How can your product solve that protect Theme: What will happen as a result of using your product All you marketing efforts should seek to communicate that this value proposition in some way Tactics Following are the most common types of marketing vehicles. Brainstorm what tactics make the most sense for your situation and on the first page Website Purpose: Increase knowledge of products Traditional Advertising (TV, Radio, Newspaper, Magazine, Out-of-Home) Purpose Increase awareness to a broader udience Onine Advertising (SEM, Social Media Advertising Purpose: Drive traffic to website Email Marketing Purpose: Develop an ongoing relationship Social Media Purpose: Develop an ongoing relationship Collateral Increase knowledge of products Events Purpose: Engage with customers: Positioning Sponsorships Purpose: Positioning Roadmap Finally, use the chart on the 2nd page to outline all your tactics over the year Budget How much you allocate for each tactical Timing When are you going to reach Metrics What are you ring to track to see if you making a working