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< Previous Question 16 NG Which of the following is not accurate as concerns the retailers and buyers of action-capture cameras? The makers of
< Previous Question 16 NG Which of the following is not accurate as concerns the retailers and buyers of action-capture cameras? The makers of weak-selling brands of action cameras have difficulty convincing major retail chains to devote much display space and merchandising efforts to their models; online retailers are, however, more amenable to merchandising low-volume brands, especially those with high P/Q ratings (favored by buyers concerned about camera performance and quality) and/or minimal performance features but ultralow prices (which are favored by bargain-hunting shoppers). The buyers of action cameras in Latin America and the Asia-Pacific region are more sensitive to cross-brand price differences than are action camera buyers in North America and Europe-Africa. The buyers of action cameras in North America and Europe-Africa are more sensitive to cross-brand differences in P/Q ratings than are camera buyers in the Latin America and the Asia-Pacific regions. Many people shopping for action-capture cameras do considerable comparison shopping before making a decision about which camera brand to buy--they tend to be quite aware of the prices and P/Q ratings of different brands, the various retail locations and websites where action cameras can be purchased, and the fact that retailers have periodic weekly sales promotions that feature sizable discounts off the regular retail price. The World Video Camera Federation's much publicized P/Q ratings are unknown to people who are shopping for action cameras or already own one, and the Federation's website has
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