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Price might depart from the fundamental values. Scholars believe that people are not 100% rational 100% of the time. Furthermore, they are taking discissions about

Price might depart from the fundamental values. Scholars believe that people are not 100% rational 100% of the time. Furthermore, they are taking discissions about the future. Behavioural phycology plays an important role in decision making process.

a) Critically evaluate at least three areas of concern in behavioural finance.

(b) Discuss the Characteristics of cumulative preference share

(c) Discuss the characteristics of non-cumulative preference share

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