Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thought of USD 1.50 bottles of water, USD 150 running shoes, and USD 400 concert tickets. Take a position and detail your point of view based on the course material. Prices should reflect the value that consumers are willing to pay V/S Prices should primarily just reflect the cost involved in making a product or service