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Pricing assignment Please help. Thankyou A manufacturer of office furniture decides to produce antique-style roll top desks, but formatted for personal computers. The desks will
Pricing assignment
Please help. Thankyou
- A manufacturer of office furniture decides to produce antique-style roll top desks, but formatted for personal computers. The desks will have built-in surge protectors, a platform for raising or lowering the monitor, and a number of other features. The quality, solid-oak desks will be priced far below comparable products. The marketing manager says, "We'll charge a low price and plan on a high volume to reduce our risks." How would you respond?
- Janet Oliver, owner of a mid-priced dress shop notes, "My pricing objectives are simple: I just charge what my competitors' charge. I'm happy because I'm making money." How would you respond?
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