Pricing Definition Examples (written and images) Strategy *Penetrative the organisation sets a low price to increase sales on Pricing and market share. Once market share has been captured the firm may well then increase their price. *Competiti Setting a price in comparison with competitors. In reality on Pricing a firm has three options and these are to price lower, price the same or price higher than competitors. *Price Setting a different price for the same product in different discriminat segments to the market. ion