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Pricing is one of the most important strategic decisions a firm faces because it reflects the value the product delivers to consumers as well as
Pricing is one of the most important strategic decisions a firm faces because it reflects the value the product delivers to consumers as well as the
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value it captures for the firm.
value of the competition generated.
value of the target markets generated.
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Sustainable Supply Chains A Research-Based Textbook On Operations And Strategy
Authors: Yann Bouchery, Charles J Corbett, Jan C Fransoo, Tarkan Tan
1st Edition
3319297899, 978-3319297897
