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Pricing objectives should flow from, and fit within, company and marketing level objectives. Pricing objectives should be explicitly stated because they have a direct effect
Pricing objectives should flow from, and fit within, company and marketing level objectives. Pricing objectives should be explicitly stated because they have a direct effect on pricing policies as wel
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OM4 operations management
Authors: David Alan Collier, James R. Evans
4th edition
1133372422, 978-1285701011, 1285701011, 978-0357228739, 978-1133372424
