Pricing (rom Chapter 8, Managerial Accounting) Assume that you plan to open a soft ice cream franchise in a resort community during the summer months. Fixed costs for the three month perod are projected to be $24,000. Variable costs per serving (ice cream and cone) would be $0.75, and there is a $0 .25 A market analysis prepared by Oakland Ice indicates that summer sales at the resort community should total 20,000 cones. What price should be charged for each ice cream to achieve a profit of $20,000