Pricing: Since most consumers use price as a short hand for value, you need to determine a pricing strategy for your product. This should be based on reasonable cost estimates, competition and the perceived value of the product. Explain your strategy, pricing objectives and costs, including marketing costs to launch. State your retail price and the rationale for this price. While manufacturing costs may be hard to determine [you should try to locate whatever you can and approximate others], you should lay out the margin